How This Entrepreneur Helps Passionate People Stand up for Their Beliefs With Socks
Ryan Berman is on a mission to sock society’s problems — literally.
In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)
Who are you and what’s your business?
I’m Ryan Berman, co-founder of a new startup called Sock Problems. Sock Problems is out to ‘sock’ problems in the world with cause-centered socks. If you aspire to sock inequality, sock breast cancer, sock hate or sock climate change, we most likely have a sock for you. We hope passionate people will have the courage to take a stand while standing in our socks.
What inspired you to create this product?
I was in the process of writing my book called Return on Courage, which helps brands address their business fears head on — so that they can get unstuck and take action on new ideas. I realized through the book writing process that I was stuck and taking no action on the idea I was most passionate about. If you’re going to write a book about courage you might as well live the premise. So, after sitting on Sock Problems for 5 years, I finally put the idea in motion.